We can hardly believe that its 12 months since we launched our new website and logo. It seems like only yesterday that we started the collaborative process with Steve to celebrate the past and embrace our future. We thought it might be interesting to explain the meaning behind the logo.
The two different coloured circles signify the partnership between Clare and Shelley,the symbiotic relationship that they have and which GatewayHSW was born from.
The merging of the two colours signified their coming together.
The shape is made of circles but in a octagonal pattern. The octagon is a shape that is geometrical and has many lines of symmetry. Although the octagon is a
geometrical shape, it is also found in nature too and forms the building blocks used by bees for their beehives.
The geometrical aspect of the shape works as a representation of the efficiency and professionalism of GatewayHSW, which has its roots in the natural and harmonious relationship that we have together.
It is also designed so the logo has similarities to a chemical/atom diagram. This is to signify the building blocks for problem solving that GatewayHSW is
known for and for bringing together all elements of a problem to find the solution.
Big thanks to Steve @ Five Digital for all his support and patience whilst we went through the designing process. We love the design and the meaning behind it, which makes it even more special